When a manufacturer has a network of authorized dealers in place, it can safely and aggressively remove unauthorized resellers from the Internet. Ultimately, the creation of an authorized dealer network via an Authorized Reseller Program, along with consistent...
The Power of Minimum Advertised Price Monitoring: Ensuring Fair Competition in the Marketplace In the ever-changing landscape of retail, maintaining competitive pricing strategies while preserving brand value and profitability is a delicate balancing act. To safeguard...
What is Minimum Advertised Price (MAP) monitoring? Minimum Advertised Price (MAP) monitoring refers to the practice of supervising and ensuring that retail partners adhere to a manufacturer’s stipulated minimum price for advertising their products. This is...
